A Successful Prototype of a Multipronged Helmet Campaign in a District of South India

Background/problem: Road traffic injuries are the leading cause of injury and death in productive age group. Two-wheeler riders accounted for nearly half fatal nonfatal injuries. Head is most common among them, which can be reduced by appropriate use helmet. Though there was a law about compulsorywearing helmet state, it never enforced district usage rate before campaignvaried from 1% to 5%.Methods: ‘Helmethon’, unique multi-faceted Campaign India carried out period threemonths year 2015 promote prevention head The campaign targeted general public witha special focus on youth stakeholders, who responsible enforcement legislation.Results: successful sensitizing community drawing stakeholder’s attention towards theimportance preventing through law. Tumkur inless than fortnight following soon after had increasedto 80% mere 1%.Conclusion: A well planned committed shall sensitize regarding safety andencourages them it. It also influences stakeholders enforce with least resistance.